Overview
- Sony confirmed it will not exhibit at CES in January 2027, ending a continuous presence at the show that began with products shown at the inaugural 1967 conference.
- The company said its events and communications strategy now reflects a growing focus on games, music, film, intellectual property and tools for creators.
- Sony's high-profile joint venture with Honda that produced the Afeela electric vehicle has unraveled this year and is being reassessed, removing a major reason the company attended CES.
- Sony has divested some consumer-electronics assets, including its Bravia TV unit, while retaining roles such as a major supplier of automotive image sensors and exploring in-car entertainment opportunities.
- The exit will reshape CES’s exhibitor mix and signals that Sony will emphasize content, platform partnerships and creator-facing tech over large public hardware showcases next year.