Overview
- Sony has closed a deal with Pop Mart to develop a movie based on the Labubu collectible franchise.
- The project remains at the earliest stage with no creative team announced and no decision on animation versus live action.
- Designed by Kasing Lung in 2015 and distributed by Pop Mart since 2019, Labubu has shifted from niche art toy to mainstream phenomenon fueled by celebrity visibility.
- Reporting indicates Labubu generated roughly $670 million in 2025, about 35% of Pop Mart’s revenue, with rare editions fetching high resale prices.
- The brand’s blind-box format has helped spark a wider mystery-box boom adopted by major retailers such as Walmart and Target as official Labubu supply stays scarce and alternatives expand through chains like Miniso, Ohku and Showcase.