Overview
- Sony picked up screen rights this week with the aim of making a movie and, if successful, launching a franchise.
- No producer or director is attached, the format is undecided between animation and live action, and the studio had no comment.
- Labubu was created by artist Kasing Lung in 2015, first produced by How2 Work, and has been sold commercially by Pop Mart since 2019.
- U.S. popularity surged in 2025 as blind-box releases and celebrity collectors raised visibility, driving a high-priced resale market.
- Pop Mart’s Labubu helped deliver a reported 204% revenue jump and 396% net profit increase this year, with about $670 million generated, according to figures cited by TheWrap from USA Today.