Overview
- Multiple outlets report Sony acquired screen rights this week to develop a Labubu feature with franchise ambitions.
- The project is at a very early stage with no writer, director, producers, or cast attached and no decision on live-action or animation.
- Sony had no comment, and reports note there is no production timeline or creative detail yet.
- Created by Hong Kong-born artist Kasing Lung, Labubu exploded after Pop Mart’s blind-box sales model spurred scarcity, high resale prices, and a feverish secondary market.
- Celebrity adoption, notably BLACKPINK’s Lisa, helped propel the craze, as outlets also cite Pop Mart profit surges of roughly 350% this year within a broader wave of toy-to-film adaptations such as The Lego Movie and Barbie.