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Sony Opens U.S. Preorders for REON POCKET PRO Plus

It pairs skin-contact thermo modules with a smart sensor tag to deliver quiet, targeted cooling as a premium alternative to noisy neck fans.

Overview

  • Sony has begun U.S. preorders for the REON POCKET PRO Plus priced at $259.99 and lists estimated delivery in late July.
  • Sony says the new model uses dual thermo modules, a revised cooling algorithm, and a high-efficiency thermal design that the company claims gives about 20% stronger cooling and roughly a 2°C extra drop at the contact surface after ten minutes in a 35°C environment.
  • The device sits at the nape of the neck with a metal cooling plate that touches skin, an adjustable vent that expels heat above the collar, a companion app, and the REON POCKET TAG 2 ambient sensor for automatic temperature adjustments.
  • Sony lists up to 15 hours of battery life in SMART COOL mode but also warns of long full-charge times of about 200 minutes; the product adds an Adaptive Hold Design to improve fit and reviewers note it can be worn unobtrusively under clothing while cautioning users with circulatory or skin conditions to seek medical advice.
  • Early hands-on reviews praise the distinct, quiet cooling sensation and demand for earlier REON models has led to sell-outs, but analysts say the product’s success will depend on whether buyers prefer contact-based, low-noise relief enough to pay a premium over cheaper airflow-based fans.