Overview
- The agreement closed this week with no producers, writers, director or cast attached, and Sony declined to comment.
- The studio has not chosen a format, leaving live-action versus animation undecided.
- The characters were created in 2015 by Hong Kong–born artist Kasing Lung, first made by How2 Work before Pop Mart took over sales in 2019.
- Pop Mart’s blind-box model and celebrity adoption, notably by BLACKPINK’s Lisa, drove global demand and a resale market where limited items have fetched six-figure sums.
- Coverage cites Pop Mart reporting a 396% net-profit jump and about $670 million tied to Labubu this year, highlighting the commercial rationale for the deal.