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4w ago

Sony Lifts U.S. PlayStation 5 Prices by $50 as Tariff Pressures Mount

Fresh U.S. import duties are driving companies to pass on higher costs to shoppers.

Sony a annoncé mercredi augmenter les prix de ses consoles PlayStation de 50 dollars aux Etats-Unis. Le siège du groupe à Tokyo le 10 février 2025.
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Overview

  • Sony will raise the recommended U.S. prices of the PS5 and PS5 Pro by $50 effective August 21, citing a difficult economic environment linked to tariffs.
  • The new suggested retail prices are $550 for the PlayStation 5 and $750 for the PlayStation 5 Pro.
  • President Donald Trump’s decree made additional import tariffs effective August 7, with levies generally ranging from 10% to 50% and a minimum 15% on many Japanese goods.
  • PepsiCo may increase soft drink prices by about 10% to mitigate tariff-related costs, particularly higher aluminum expenses, according to Beverage Digest.
  • Monster Beverage signaled potential price hikes in the U.S. and abroad, while Estée Lauder estimated about $100 million in fiscal 2026 tariff costs and said it may adjust pricing.