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Sony Launches The Playerbase to Scan Fans Into Games, Starting With Gran Turismo 7

The move signals a push to feature real players in first‑party worlds under unresolved data‑use terms.

Overview

  • Applications opened Tuesday for select regions, with entries tied to PlayStation Network sign‑ins and a short questionnaire about players’ history on the platform.
  • Sony will shortlist finalists for video interviews before choosing one winner by summer, with the Gran Turismo 7 cameo planned to arrive later in 2026.
  • The winner travels to a Los Angeles studio at Sony’s expense for a scan, appears as a limited‑time in‑game portrait, and co‑creates a permanent Fantasy Logo and vehicle livery for the game’s Showcase.
  • Eligibility covers select markets across the Americas, Europe, Asia, South Africa and Australia, according to Sony’s announcement and FAQ.
  • Sony plans to bring The Playerbase to more PlayStation Studios titles, while reporters and users question how long likeness data will be kept and whether it could be reused beyond this contest.