Sony Invests in African Gaming Startup Carry1st to Expand PlayStation's Reach

Carry1st, Known for Mobile Games and Partnerships with Major Gaming Companies, Plans to Launch its First Original Title in 2024

Sony has made a strategic investment in Carry1st, a Cape Town-based mobile game publisher, to expand PlayStation's reach in Africa.
Carry1st, which raised $27 million last year, has worked on projects including Mine Rescue, Spongebob Squarepants: Krusty Cook-Off, and Ludo Blitz, and has partnered with Riot Games and Activision Blizzard.
The partnership with Sony is still in the exploratory stage, but Carry1st hopes to help Sony tap into the African market, which they believe is the next big video game market.
Carry1st also operates a localized payment service, Pay1st, which could be used within games for add-on content and microtransactions.
Carry1st is planning to launch its first original title in 2024.