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3w ago

Sony Honda’s Afeela Unveils SUV Prototype and Pre-Production Sedan at CES 2026, Confirms Late-2026 California Deliveries

Sony Honda Mobility positions Afeela as an entertainment-first EV marrying Honda manufacturing with Sony software.

© Sony Honda Mobility
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Overview

  • At CES 2026, the joint venture showed a pre-production Afeela 1 and revealed the Afeela Prototype 2026 SUV, with a U.S. production SUV targeted around 2028.
  • Deliveries of the Afeela 1 are slated to begin in California in late 2026, expanding to Arizona and Japan in 2027 after trial builds started at Honda’s East Liberty plant in Ohio.
  • Pricing is set at $102,900 for the Signature launch trim arriving first, with the $89,900 Origin trim planned to follow in 2027.
  • PlayStation integration includes Remote Play streaming from a user’s PS5 or PS4 plus themed cabin visuals and e-motor sounds, with gameplay expected only when parked.
  • The platform features 40 sensors for ADAS, Qualcomm’s Snapdragon Digital Chassis, a Microsoft Azure OpenAI–powered personal agent, an AI roadmap from Level 2+ toward future Level 4 capability, and a token-based developer program for in-car apps and themes.