Overview
- At CES 2026, Sony Honda Mobility confirmed PlayStation-branded cockpit themes, franchise-based e‑motor sounds, and built-in PS Remote Play for in-car streaming from a PS4/PS5, primarily for parked use or passenger entertainment.
- The Afeela 1 will debut in a Signature launch trim starting at $102,900 in late 2026, with an Origin model slated for 2027 at $89,900; reservations require a $200 deposit.
- Initial deliveries are planned for California in late 2026, expanding to Arizona and Japan in 2027, with trial production underway at Honda’s East Liberty Auto Plant and pre-production units shown at CES.
- SHM unveiled the Afeela Prototype 2026 crossover and said a U.S. production SUV is planned as early as 2028, with industry reports pointing to an LG Display pillar-to-pillar dashboard anchoring the cabin interface.
- The software-defined platform pairs Qualcomm’s Snapdragon Digital Chassis with extensive sensing (about 40 sensors) and an AI roadmap that includes a vision-language driving model and a Microsoft/OpenAI-powered personal agent.