Overview

• Sony forecasts flat operating profit growth of 0.3% for FY 2025–26, citing a ¥100 billion tariff impact as a major challenge.
• The company announced it may pass the tariff costs to consumers by increasing prices on products, including the PS5, though no final decision has been made.
• CEO Hiroki Totoki revealed that local manufacturing of PS5 consoles in the U.S. is being considered as a strategy to avoid tariffs.
• Sony raised PS5 prices in Europe, Britain, and other regions last month, but U.S. prices have so far remained stable due to stockpiled inventory.
• The gaming division remains a bright spot, with a projected 16% profit increase driven by strong first-party game sales, including upcoming titles like 'Ghost of Yōtei.'