Sony Discounts PS5 Slim in Europe to Boost Sales

In a strategic move to hit its 25 million sales target, Sony has slashed prices on the PS5 Slim across Europe, with discounts reaching up to €75.

Sony aims to ship 25 million PS5 consoles by the end of the fiscal year, leveraging discounts on the PS5 Slim in Europe.
Price cuts in Italy and France suggest a Europe-wide strategy to boost the PS5 Slim's market position against Xbox.
The PS5 Slim, launched in November 2023, has been well-received for its design and functionality, contributing to Sony's strong sales performance.
Sony's sales target, if achieved, would surpass a 25-year-old record set by the original PlayStation.
The discounts are part of Sony's broader competition with Microsoft, including concerns over Xbox's Game Pass and the acquisition of Activision Blizzard.