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Sony Confirms Netflix Owns 'KPop Demon Hunters' as It Negotiates Two Sequels

Sony’s chief says the 2021 sale to Netflix still fits the studio’s strategy despite the film’s breakout.

Overview

  • Ravi Ahuja said the animated film was delivered under Sony’s 2021 output deal, with Netflix paying full cost plus a profit premium.
  • Sony holds no financial participation beyond music publishing, and Netflix owns the franchise, including merchandise rights.
  • The movie debuted on Netflix and later expanded to a sing-along theatrical event that generated about $19–20 million and delivered Netflix its first No. 1 box office opening.
  • Ahuja maintained the title found the right home on Netflix, noting it is unclear whether a theatrical-first release would have performed better.
  • Sony and Netflix are discussing terms for two follow-up films from directors Maggie Kang and Chris Appelhans, with agreements not yet finalized.