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Sony Compares Anime Ambitions to Early PlayStation Boom

Sony describes its anime arm as entering a PS1-to-PS2-style growth phase after its recent blockbuster plus strategic content investments.

© Aniplex

Overview

  • Toshimoto Mitomo said the anime division is in a phase roughly equivalent to the period between the launch of the PS1 and PS2, signaling untapped growth.
  • Demon Slayer: Infinity Castle became Japan’s 10th-highest-grossing film ever within 17 days, earning about $119.3 million.
  • Sony acquired Crunchyroll in 2021 for over $1 billion, consolidating its streaming portfolio and expanding its anime titles.
  • In January 2025, Sony took a 10 percent, $340 million stake in Kadokawa to access manga, light novels and studios like Doga Kobo.
  • Additional investments include a 2.5 percent stake in Bandai Namco and ownership of Aniplex, building a vertically integrated anime ecosystem.