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Sony Codifies Cross-Platform Game Strategy With Senior Director Role

Sony’s new executive post mandates global profit optimization across non-PlayStation channels alongside dedicated oversight of rival platform partnerships

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Overview

  • Sony has opened a Senior Director of Multiplatform & Account Management role at its PlayStation head office to spearhead the global rollout of PS Studios titles beyond PlayStation hardware.
  • The position reports to the vice president of commercial management and charges the new director with shaping and executing strategy across Steam, Epic Games Store, Xbox, Nintendo and mobile platforms.
  • Key duties include optimizing title profitability, leading mid-range commercial planning and ensuring cross-functional alignment to drive multiplatform expansion.
  • Applicants must also maintain and strengthen partnerships with rival platform holders, with Nintendo explicitly mentioned twice in the job description.
  • While the listing highlights Sony’s formal push for broad-platform releases, some experts argue it simply codifies the company’s ongoing strategy rather than signaling a strategic pivot.