Overview

• KPop Demon Hunters has reached 266 million views per Netflix’s Tudum, surpassing Squid Game to become the service’s most-watched title to date.
• A one‑weekend sing‑along release generated an estimated $18–$20 million at the U.S. box office, giving Netflix a rare No. 1 theatrical debut.
• Ravi Ahuja said Netflix paid full production costs plus a profit premium under Sony’s 2021 output deal and reiterated that the film ultimately found the right home on streaming.
• Sony and Netflix are in active negotiations over follow‑up films, with Sony set to produce sequels while Netflix retains ownership of the franchise; Sony participates in the soundtrack via Sony Music Publishing.
• Netflix is fast‑tracking IRL extensions including Funko Pop! merchandise and adding KPop Demon Hunters to the first Netflix House venues in Philadelphia and Dallas as part of a strategy to boost subscriber loyalty rather than pivot to theaters.