Overview
- TCL will hold 51% and Sony 49% in a new venture that assumes operational control of Sony’s home entertainment business, including televisions and home audio.
- The venture will manage global product development, manufacturing, sales, logistics and customer service across TV and home audio lines.
- Sony and Bravia branding will remain on future products, with TCL supplying display technology and Sony providing picture and audio processing.
- The agreement is currently a non-binding memorandum of understanding, with definitive contracts planned by the end of March 2026 and launch contingent on approvals.
- Sony’s move follows pressure on TV margins and a 9.6% drop in TV sales for the year to March 2025, while TCL shipped about 29 million TVs in 2024 for roughly 14% market share.