Overview

• Sony acquired 16 million Bandai Namco shares for approximately ¥68 billion (about $463 million) from existing shareholders to secure a 2.5 percent stake.
• The strategic partnership is designed to co-develop and promote Bandai Namco IP, with an initial focus on expanding anime and manga offerings.
• Joint initiatives will leverage Sony’s anime production and distribution capabilities to broaden fan communities and deepen engagement globally.
• The alliance covers technical collaboration on experiential entertainment, joint investments in fan-focused services, and expanded merchandising opportunities.
• This deal extends Sony’s Creative Entertainment Vision and complements earlier equity investments in Epic Games, Kadokawa, Bilibili and Crunchyroll.