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Sony Announces Shutdown of PlayStation Stars Loyalty Program

The program, launched in 2022, halts new signups immediately, with full closure set for November 2026 as Sony shifts focus to future loyalty strategies.

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Overview

  • PlayStation Stars will no longer accept new members as of May 21, 2025, marking the start of a phased shutdown.
  • Members can continue earning rewards, including digital collectibles and points, until July 23, 2025, after which new campaigns and benefits will cease.
  • The program will fully end on November 2, 2026, but members can redeem accumulated points until that date, provided they do not expire earlier.
  • Sony emphasizes that findings from PlayStation Stars will inform the development of future loyalty initiatives.
  • Digital collectibles earned through the program will remain accessible to users even after the program’s closure.