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Sony and Pop Mart Set Labubu Feature With Paul King

The early-stage project moves the viral collectible into mainstream cinema through a hybrid of live action plus CGI.

Overview

  • Pop Mart and Sony Pictures announced the Labubu movie in Paris on March 19, confirming development but giving no release date or production timeline.
  • Paul King will direct and produce the feature and is set to co-write the screenplay with Tony winner Steven Levenson.
  • Creator Kasing Lung appeared at the Paris presentation and will serve as an executive producer alongside producers Michael Schaefer and Wenxin She.
  • The film is planned as a blend of live action with computer-generated animation to bring Labubu’s world to the screen.
  • Labubu, created by Hong Kong artist Kasing Lung in 2015, rose via blind-box sales and influencer buzz, with Pop Mart now running 600+ stores and reporting over 100 million figures sold last year.