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Sony Affirms Consoles as Core Business Amid $700 PS5 Pro Launch

PlayStation co-CEO emphasizes the simplicity of consoles over PCs and mobile, while expanding into PC gaming.

  • Sony's PlayStation co-CEO Hideaki Nishino reassures that consoles will remain central to the company's strategy.
  • Nishino highlights the ease of use of PlayStation consoles compared to PCs, which he describes as difficult to set up.
  • Despite the focus on consoles, Sony plans to increase its market share by developing content for PCs and mobile devices.
  • The new PS5 Pro, priced at $700, will launch on November 7, 2024, with preorders starting September 26.
  • Former Blizzard boss suggests the PS5 Pro's effective cost is closer to $350 for those trading in their old PS5 units.
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