Overview
- Sony Pictures has secured rights to develop a Labubu feature with franchise ambitions, according to multiple outlets.
- The project is in a very early phase with no director, producers, or cast, and no decision yet on live-action versus animation; the studio declined to comment.
- Labubu was created by Hong Kong-born designer Kasing Lung for his 2015 The Monsters series, first produced by How2 Work and scaled globally by Pop Mart from 2019.
- Pop Mart’s blind-box sales model and high-profile celebrity adoption, notably BLACKPINK’s Lisa, helped fuel a hot resale market where rare figures have reached six-figure prices.
- Outlets cite sharp 2025 revenue and profit gains tied to Labubu and note Pop Mart’s earlier signal of an in-house film unit, even as observers question the fad’s long-term staying power.