Overview

• Sonos confirmed it will implement broad price increases across its product lineup later in 2025 to offset rising import tariffs.
• New U.S. duties of 20% on Vietnam-made devices and 19% on products from Malaysia drove a $2.1 million hit in the third quarter.
• The company projects tariff expenses will climb to about $5 million in the fourth quarter, partly reflecting a previous 10% rate on in-transit inventory.
• To reduce vulnerability to future duty hikes, Sonos is investing in diversifying its manufacturing footprint beyond Southeast Asia.
• Specific models for the price hikes have not been disclosed, with details expected ahead of the late-year rollout.