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Sonos to Increase Prices in 2025 After US Tariff Hike

Forecasting a rise to $5 million in fourth-quarter tariff costs, Sonos is reallocating resources toward its core speaker ecosystem.

Overview

  • Sonos reported $344.8 million in third-quarter revenue, surpassing analyst expectations of $325 million and lifting its stock by over 5 percent.
  • New US tariffs of 19 and 20 percent on imports from Malaysia and Vietnam prompted Sonos to announce unspecified price increases for some products in 2025.
  • The company anticipates $5 million in fourth-quarter tariff expenses, more than double the $2.1 million recorded in the third quarter, and is partnering with manufacturers and distributors to share the extra costs.
  • Sonos has canceled its Pinewood TV streaming box and narrowed its product roadmap to concentrate on its flagship Wi-Fi speaker offering.
  • A forthcoming update will link Sonos Voice Control with Philips Hue to allow users to manage lighting through voice commands.