Sonos Cancels Development of Streaming Box Targeting Apple TV Market

The audio company has shelved its nearly completed 'Pinewood' project as it refocuses on software improvements and core audio products.

Sonos has officially canceled its 'Pinewood' streaming box project, which was intended to compete with devices like the Apple TV 4K.
The streaming box was designed to aggregate content from multiple platforms and include features like universal search and HDMI passthrough for reduced latency.
The device was expected to cost between $200 and $400, significantly higher than many competing streaming devices on the market.
Sonos leadership cited a shift in priorities, with plans to focus on repairing its software ecosystem after last year's app update issues damaged its reputation.
The decision follows significant internal changes at Sonos, including executive turnover and a reassessment of its product development strategy.