Sonos Cancels Development of Streaming Box Project

The company shifts focus back to audio products after reevaluating its roadmap and potential challenges in the competitive streaming market.

Sonos has officially canceled its unconfirmed 'Pinewood' project, a streaming set-top box intended to compete with Apple TV and similar devices.
The device had been in development for months, with features like HDMI passthrough and universal content search, but faced challenges in a saturated market.
Sonos' decision to end the project was reportedly influenced by internal leadership changes and a reassessment of priorities under interim CEO Tom Conrad.
The company experienced significant reputational and financial setbacks after a poorly executed app update in 2024, which affected customer trust.
Sonos aims to refocus on improving its core audio products and software as part of its recovery strategy.