Sonos Ace Challenges Apple AirPods Max with Superior Features and Strategic Marketing

New high-end headphones from Sonos offer advanced audio quality, better comfort, and competitive pricing, aiming to attract diverse audiences.

Sonos Ace headphones excel in head tracking, channel separation, and Bluetooth range compared to Apple AirPods Max.
The Ace offers enhanced noise-canceling capabilities and a more comfortable design for extended wear.
Priced at $450, the Sonos Ace is $100 cheaper than the AirPods Max, with additional features like a practical travel case and multi-input options.
Sonos is targeting new demographics with a multi-faceted marketing strategy, including influencers and cultural campaigns.
Early reviews highlight the Ace's design and audio quality, positioning it as a strong contender in the high-end headphone market.