Sonic Introduces $1.99 Value Menu in Competitive Fast-Food Market

The new 'Fun.99 Menu' aims to provide variety and affordability as consumers face inflation pressures.

Sonic's $1.99 value menu includes items like a quarter-pound double cheeseburger, chili cheese coney, and 16-ounce shakes.
This move follows similar value offerings from McDonald's, Taco Bell, Burger King, Wendy's, and Jack in the Box.
Sonic's Chief Marketing Officer emphasized the menu's focus on variety and permanent availability.
The fast-food industry is responding to consumer demand for affordable meals amid ongoing economic challenges.
Sonic operates over 3,500 locations across 48 states.