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Sonic Arrives on Waze With Turn-by-Turn Voice Directions

The tie-in launches Sega's 35th anniversary campaign for Sonic with further promotions promised before 2026.

Overview

  • Waze users can now select Sonic as a navigation voice starting October 15, with options in English and French.
  • New Sonic-themed vehicle icons are available, including the Speedster Lightning car from Sonic Racing: CrossWorlds.
  • An optional Energetic mood adds Sonic-inspired styling to the app interface.
  • Sega describes the Waze integration as a kickoff to its 35th anniversary plans for the franchise, with more announcements expected ahead of 2026.
  • The Google-owned navigation app continues its gaming tie-ins, following earlier collaborations featuring Master Chief and Thrall.