Overview
- The actor chose an outfit from EAST by Easternlight Zimik, a label rooted in Ukhrul, Manipur.
- The maroon‑and‑black piece with sharp geometric motifs showcases painstaking work on the back‑strapped loom.
- The technique anchors the loom to a fixed point and the weaver’s waist, requiring strength, rhythm and intense focus.
- EAST states it is building preservation infrastructure for techniques it says are nearing extinction due to economic pressures and mass‑produced fabrics.
- Coverage suggests celebrity attention can lift demand for handmade textiles, with no new policy measures or funding initiatives reported.