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5h ago

Son Heung‑min’s LAFC Arrival Recasts MLS’s Next Phase of Star Power

Analysts say his early influence shows how MLS can reach new audiences in Asia through personality‑driven marquee signings.

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Overview

  • Son either scored or assisted in each of his first three appearances for LAFC after debuting on Aug. 9, providing immediate on‑field impact.
  • LAFC president John Thorrington said Son’s jersey was the highest‑selling replica across any sport worldwide in the first week after his signing.
  • The transfer has been reported at a league‑record $26 million, a figure some coverage argues could prove good value given commercial returns.
  • Forbes contrasts Son’s frequent media availabilities and fan interactions with Lionel Messi’s more reserved approach, casting Son as a model for future MLS stars.
  • The 2025 window also delivered World Cup winners Thomas Müller to Vancouver and Rodrigo De Paul to MLS, underscoring the league’s accelerating influx of global names as Son signs with LAFC through 2027 with options to extend.