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2w ago

Son Heung-min Fuels Unprecedented Jersey Sales and Ticket Surge at LAFC

Unprecedented jersey sellouts with resale tickets topping $3,800 underscore LAFC’s emphasis on on-field success to justify their record signing.

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Overview

  • LAFC’s online store lists Son’s No.7 jersey at $194.99, with all sizes aside from 3XL sold out since his August 7 transfer.
  • SeatGeek listings show premium tickets for Son’s Sept. 1 home debut climbing from original $300 to about $3,800, while the cheapest seats now start at $187.
  • In his MLS debut against Chicago Fire on August 10, Son entered as a substitute and won a penalty that contributed to a 2-2 draw.
  • Industry data from Front Office Sports places Son’s debut-period jersey sales second in MLS history behind only Lionel Messi’s initial month.
  • LAFC co-president John Thorrington has stated that trophies and sustained on-field performance, not commercial metrics, will determine the success of the record transfer.