Overview

• Solo travellers account for 63% of Hostelworld bookings, up from 57% in 2021, reflecting a growing shift in travel demographics.
• Young female backpackers are the fastest-growing segment, supported by safety features like women-only dormitories and social connectivity tools.
• The trend is influenced by 'solo by circumstance' travellers, such as those who have experienced break-ups or relocations.
• The focus on affordable Asian destinations, especially Thailand, has contributed to an 8% drop in Hostelworld's average booking values year-on-year.
• Hostelworld plans to use AI to analyze booking trends and expand its offerings beyond hostels to better cater to the solo travel market.