Solo Brands Replaces CEO Following Failed Snoop Dogg Marketing Campaign

Despite Viral Social Media Attention, Campaign Fails to Boost Sales Significantly

Solo Brands, the company behind Solo Stove, has replaced its CEO John Merris with Christopher Metz, following a failed marketing campaign featuring rapper Snoop Dogg.
The campaign, which went viral on social media, involved Snoop Dogg claiming to give up smoking as a setup to promote Solo Stove's smokeless fire pits.
Despite the campaign's virality and an increase in social media followers, it did not lead to a significant increase in sales for Solo Brands.
The company's revenue in the fourth quarter of 2023, when the campaign went live, fell well below projections.
Solo Brands is expected to pivot away from big marketing stunts like the Snoop Dogg ad in the future.