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Sofia Richie Grainge Launches SRG as She Reveals Second Pregnancy

The debut leans on her quiet‑luxury image through an exclusive Revolve and FWRD partnership.

Overview

  • SRG, a ready-to-wear line of more than 50 pieces, is now available exclusively at Revolve, FWRD and the brand’s site, priced from $250 to $1,850 in sizes XXS–XL.
  • Richie Grainge disclosed her pregnancy on Instagram the day of the launch, with Vogue reporting she is about four and a half months along; she and Elliot Grainge welcomed daughter Eloise in May 2024.
  • She revealed her bump wearing SRG’s spotted ‘Blake’ jacket, a centerpiece item that outlets noted began selling out in select sizes after the announcement.
  • The collection’s Los Angeles debut was hosted at Sotheby’s Beverly Hills, where live looks highlighted tailored, neutral-toned pieces consistent with her quiet-luxury aesthetic.
  • Elliot Grainge posted a congratulatory message celebrating the brand’s launch, while fan guesses about twins based on her caption remain unconfirmed.