Overview
- SoFi’s app now lets selected members buy, sell and hold bitcoin, ether and solana, with purchases funded directly from interest‑earning checking or savings accounts.
- SoFi highlights bank‑level safeguards, noting that cash balances used for funding carry FDIC insurance under its national bank charter.
- The company says the rollout will expand to its 12.6 million members by the end of 2025 following regulatory clarity on bank‑offered crypto services.
- Executives present the launch as a foundation for broader initiatives, including blockchain‑based remittances and a planned SoFi USD stablecoin.
- SoFi points to potential engagement and fee gains from crypto activity, as it reports 30% year‑over‑year Q3 revenue growth and as JPMorgan lifts its stake to more than $1 billion.