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Sofía Vergara Named Skechers Global Ambassador as Hands-Free Slip-ins Campaign Launches

Vergara’s appointment reflects a partnership built on her post-surgery shift to supportive footwear.

Overview

  • Skechers introduced Vergara as its newest global brand ambassador and unveiled a campaign centered on Hands-Free Slip-ins Glide-Step styles.
  • Vergara says she discovered Skechers after two knee surgeries and had already purchased multiple pairs before formal talks concluded.
  • She wore Skechers during America’s Got Talent season 20 to avoid high heels while recovering from her most recent operation.
  • President Michael Greenberg praised Vergara as embodying the company’s comfort-first ethos and bringing fresh energy to the brand.
  • The announcement follows Skechers’ $9 billion sale to 3G Capital, which took the company private, delisted its NYSE shares, and kept existing leadership in place.