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Sofía Vergara Named Skechers Brand Ambassador After Recovery Refocused Her Style

She links the tie-up to a recovery-driven switch to comfort.

Overview

  • Skechers announced Vergara as its newest brand ambassador in a global campaign highlighting Hands-Free Slip-ins Glide-Step styles.
  • Vergara says two knee surgeries, including one in July, led her to prioritize supportive sneakers throughout her recovery.
  • During America's Got Talent season 20, she paired Skechers with glamorous looks to avoid high heels on live-show walks.
  • She says she discovered the shoes while shopping after surgery and later received encouragement from AGT colleague Howie Mandel to partner with the brand.
  • Positioning this comfort-first phase as a pivot point, she says she wants to pursue major film roles, naming a blockbuster like Dune as an example.