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Society for the German Language Names 'KI-Ära' Word of the Year 2025

The Wiesbaden-based group says the choice captures AI’s sweeping influence on public life.

Overview

  • The jury said the term conveys an epochal shift driven by artificial intelligence, comparing its impact to the Industrial Revolution.
  • Managing director Andrea Ewels called “KI-Ära” short, understandable and emotionally charged, framing it as a symbol of both opportunities and risks.
  • The top rankings place “Deal” second and “Land gegen Frieden” third, followed by entries such as “Sondervermögen,” “Wehrdienst-Lotto,” and “Drohnisierung.”
  • The selection came from thousands of submissions, with jurors prioritizing significance and popularity over sheer frequency of use.
  • The society stressed that the designation carries no endorsement or value judgment, serving instead as a snapshot of the year’s debates.