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2d ago

Social Media Travel Hype Prompts Calls for Realistic Previews and Crowd Controls

Growing discrepancies between picture-perfect online promotions versus actual experiences are spurring plans for crowd-control policies at overrun tourist sites

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Das Teilen eigener Urlaubserlebnisse ist für viele ähnlich wichtig wie das Reisen selbst. Für jeden zweiten Urlauber, der soziale Medien nutzt, gehört das Posten von Bildern oder Videos im eigenen Urlaub dazu, wie eine Bitkom-Umfrage zeigt.

Overview

  • A July Bitkom survey found that 64% of travelers use Instagram and TikTok to discover destinations or activities
  • Nearly half of respondents said they’d been disappointed when curated social-media images made destinations appear more attractive than their actual experiences
  • Over one-third of participants reported feeling dissatisfied with their own lives upon viewing others’ vacation posts
  • Half of social-media users post their own travel photos and videos, with posting highest among 30- to 49-year-olds
  • Representatives from Bitkom and travel provider TUI are discussing measures to provide more realistic travel information and implement crowd-control measures at heavily visited sites