Overview

• Use among teenagers remains relatively rare but has increased in recent months due to TikTok-driven marketing campaigns.
• The small, teabag-like pouches release 100 to 200 mg of caffeine when placed between the lip and gum, matching about two cups of coffee per pouch.
• The American Academy of Pediatrics recommends teens limit daily caffeine intake to 100 mg, a threshold exceeded by a single pouch.
• Wip and other brands now adhere to voluntary age-related marketing guidelines that surpass existing industry standards despite no legal age restrictions.
• Health officials warn the sachets are easy to conceal in schools and fear the trend may extend to the United Kingdom without regulatory oversight.