Social Media and Purpose Drive Brand Marketing

PepsiCo promoted gender equality in sports through a campaign for the UEFA Champions League tournament.
Kraft Heinz engaged consumers in sustainability through Fortnite.
A Deloitte CMO recommends that brands align their business and purpose.
Synthetic voices and automated copy writing can lower costs for audio advertisers according to a SiriusXM executive.
Gen Z welcomes health information on social media according to a Haleon executive.