Social Media and Creator Content Redefine Entertainment Preferences, Deloitte Finds

Younger generations are shifting away from traditional TV and movies, favoring creator-driven content and free, ad-supported streaming options as dissatisfaction with streaming costs grows.

• Deloitte's latest Digital Media Trends report reveals that 56% of Gen Z and 43% of millennials find social media content more relevant than traditional TV and movies.
• Gen Z spends 54% more time on social platforms compared to traditional media, highlighting a significant shift in entertainment consumption habits.
• Free, ad-supported streaming services (FAST) and ad-supported tiers of paid services are gaining traction, with 54% of SVOD subscribers now using at least one ad-supported tier.
• Rising dissatisfaction with streaming costs has led nearly half of consumers to feel they pay too much, with 41% stating the content isn’t worth the price.
• AI-driven personalization on social platforms enhances engagement, creating challenges for traditional media companies to compete for younger audiences.

3 Articles

Deadline The Hollywood Reporter NME