Overview

• Italian seaside destinations saw a 15 percent year-on-year drop in July beachgoers, with Emilia-Romagna experiencing declines up to 25 percent.
• Airfares to Italy have surged by 65.9 percent on international routes, 61 percent within Europe and 81.5 percent on domestic flights since 2019.
• A day at a beach establishment now costs 32.7 percent more than in 2019, and sun umbrella and sunbed rentals have risen by 5 percent.
• Visitors are turning to the Dolomites for cooler, active breaks, leading to overcrowded trails and kilometer-long queues at popular sites like Seceda and the Pragser Wildsee.
• Nearly 49 percent of Italian households will skip a holiday this summer, up from roughly 39.5 percent in 2019.