Overview

• The state government reached an agreement with the Public Prosecutor’s Office, Military Police and Public Defender’s Office on a draft allowing stadium alcohol sales.
• The proposal bars entry with drinks bought outside venues, limits containers to plastic or biodegradable up to 600 ml, sets a maximum alcohol content and caps consumption at two per spectator.
• Sales would be prohibited at youth-category events as part of the regulatory safeguards outlined by state officials.
• The change still requires approval by the São Paulo state assembly, and the city of São Paulo would need to revoke a 1997 municipal restriction.
• Backers cite revenue and attendance gains for clubs, while a 2020 Supreme Court ruling affirmed states’ authority to regulate stadium alcohol sales, a path several states have already taken.