São Paulo Court Suspends 99Food Exclusivity That Barred Keeta

Overview

• Judge Fábio Henrique Prado de Toledo of São Paulo’s 3rd Business Court struck down contract terms that explicitly named or excluded Keeta and Meituan affiliates.
• The ruling forbids penalties on restaurants that partner with Keeta and sets a R$100,000 fine for any new contracts that include such exclusivity clauses.
• The court did not order repayment of incentives already disbursed, while Keeta alleges 99Food offered about R$900 million upfront to roughly 100 restaurant groups.
• 99Food, controlled by Didi, said it will appeal and argues its exclusivity and semiexclusivity deals are lawful instruments to support long‑term investment.
• Cade’s investigation into exclusivity practices remains open, Rappi has asked to join the case, and Meituan’s Keeta targets an October 30 Brazil launch as 99Food expands in Goiânia, São Paulo, and Rio de Janeiro.