São Paulo Consumer Watchdog Fines WePink R$1.566 Million for Consumer Code Violations

Overview

• Procon-SP cited missed delivery deadlines, incomplete shipments, slow refunds and delays in sending replacement items as recurring problems.
• Inspectors found WePink’s website lacked mandatory e-commerce information such as a physical address and a contact email.
• The R$1,566,416.66 penalty was set based on the severity of the violations, any gains from them, and the supplier’s economic condition.
• The influencer-owned cosmetics brand reported R$740 million in 2024 revenue, a scale the agency considered when determining the fine.
• WePink can present a defense, and Procon-SP urged customers still facing issues to file formal complaints with the agency or local consumer bodies.