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São Paulo Bienal Opens Its Largest Edition at Anhembi

A larger footprint, 100% evening-ticket cashback, expanded programming, and a free shuttle aim to boost attendance and on-site book sales.

Overview

  • The 28th Bienal Internacional do Livro de São Paulo opened Friday, Sept. 4, at the Distrito Anhembi with a full schedule of national and international sessions and several dates already sold out.
  • Organizers say this is the biggest edition yet, occupying 86,000 square meters, hosting 269 exhibitors and offering roughly 3,450–3,500 hours of programming while projecting up to about 700,000 visitors.
  • A new evening-ticket policy converts 100% of Monday–Thursday post-17:00 ticket prices into credit for book purchases on site and tickets are sold via the Fever platform.
  • Spain is the Guest of Honor with a curated program by Marta Sanz, a delegation of around 50 writers and participation from Spanish cultural officials.
  • Coverage differs on the total number of participating authors—reports cite about 350 in organizers’ figures and more than 800 in other outlets—and that discrepancy has not been reconciled in published accounts.