Overview
- Visitors are arriving for year‑end celebrations in Pahalgam, with many citing visible security as a reason they feel safe.
- A winter carnival running through December 31 is showcasing cultural events to spur bookings and restore confidence in the resort town.
- Pahalgam Development Authority CEO Mir Nasrullah Hilal says hotel occupancy has climbed by about 30–35 percent.
- Fresh snowfall across Gulmarg, Sonmarg and Pahalgam is drawing tourists back, lifting hopes for the winter season.
- Authorities and businesses have pursued phased reopenings, tighter security and promotions after the April 22 attack that devastated tourism and local livelihoods.